About Us

Hey fellow dog lover, welcome to Dogma London!

Our beginning

Clandro in Commando Clandro

We got our start back in 2004 in London, Ontario, Canada. When our original founder Karen adopted her first greyhound she couldn’t find martingale collars cool and stylish enough for her new friend, so she decided to make her own. They were so popular with her fellow dog walkers that she knew she had to share them with the world. Dogma London was born!

Fast forward to 2010: when creative spirit and dog fanatic GayeLynn took over and brought the thriving collar business to the US. Now based in Oklahoma, Dogma London is still home to a huge selection of unique, high-quality, handmade dog collars.

Dogma London collar group

All in the design

At Dogma London, we realize a great collar is about more than cool patterns and expressing your dog’s personal style - it’s about making connections. When your dog wears a unique collar, people take note and come over to check it out, and you and your dog make new friends!

Ani in her custom Satori collar

It’s also about our connections with you, fellow dog-lover! One of the best things about being a small shop is the friendships we have made helping folks choose the right collar for their beloved four-legged friends. It’s the best of both worlds - canine and human!

Quality over quantity

When you order a collar from Dogma London, your pooch will receive a collar made just for him or her: we don’t keep any stock or make collars in advance. This may mean you have to wait a few days for your order to be made, as each and every collar is made by hand, by us. Just for you.

However, this also means that each collar lives up to our exacting standards for design, style, and quality. And no two collars are exactly alike - just like us, and our dogs!

Thanks for visiting and we hope you find something your pooch will love! If you have any questions, please don’t hesitate to ask! -GayeLynn and Sandy (collar consultant and studio dog extraordinaire)

Sandy delivering a collar

Contrary to appearances, no dogs were harmed in the taking of this picture. lol And to astute readers who noticed Sandy's envelope, The Nation Within is a shout-out to our fav canine detective Chet from the Chet and Bernie series by Spencer Quinn.